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The percentage of women shoppers moving toward buying items online continues to increase at a...

The percentage of women shoppers moving toward buying items online continues to increase at a rapid rate. According to a market survey, 89% of women now use online browsing over store hopping to compare items and 47% complete their purchases online compared to 45% in stores. The trend works in the favor of retailers with thriving e-commerce and mobile channels. Limited Brands (LTD -1.3%), Macy's (M +2.1%), and Urban Outfitters (URBN -0.6%) come to mind - while Amazon (AMZN -0.4%) doesn't mind the coach potato shopping syndrome one little bit either.
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Comments (2)
  • BlueOkie
    , contributor
    Comments (7377) | Send Message
     
    The profit margins are with impluse buying not on line purchases. When sales tax is charged then we should see a decline. Moreover Uncle Sugar is looking at getting part of the revenues.
    12 Apr 2013, 10:29 AM Reply Like
  • youngman442002
    , contributor
    Comments (5131) | Send Message
     
    if they can get the women to buy on line...retail is over..but how are they going to socialize....will it be by cell phone only from here on out....scary
    12 Apr 2013, 10:37 AM Reply Like
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