The WSJ reports Sprint (S -8.1%) will make a staggering $20B bet on the iPhone (AAPL -1.8%) with...


The WSJ reports Sprint (S -8.1%) will make a staggering $20B bet on the iPhone (AAPL -1.8%) with a long-term high-volume agreement. According to the report, Sprint doesn't expect to break even until 2014 on the deal and will deeply subsidize each phone sold.

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Comments (2)
  • HiSpeed
    , contributor
    Comments (1300) | Send Message
     
    While the ubiquitous iphone has created a market segment that is Apple's to lose, such a move does suggest a bit of desperation on Sprint's part imo. A weak economy only exacerbates any weakness that may occur.

     

    Under such a critical "bet," a sneeze from the Apple product could be a death-blow to Sprint's business. Many will be watching Sprint to include offers such as free texting or some other gimmick to help move product and get signed contracts imo.
    3 Oct 2011, 03:23 PM Reply Like
  • ALLAN CAPLAN
    , contributor
    Comments (4) | Send Message
     
    Sprint is simply the best service, and best cost structure for the consumer. i phone or not. we have to support them or settle for
    inferior service and much higher prices. Anyway i'm staying with
    Sprint and my android.
    allan
    3 Oct 2011, 04:47 PM Reply Like
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