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As Apple (AAPL) gears up to introduce its next iPhone, Janney's Bill Choi estimates the company...

As Apple (AAPL) gears up to introduce its next iPhone, Janney's Bill Choi estimates the company will ship 87M iPhones in 2011, and 107M in 2012, as new carrier partners such as Sprint (S) and (possibly) China Mobile (CHL) fuel additional growth. At an average selling price of $600, the 2012 estimate would translate into $64.2B in annual iPhone sales.
Comments (5)
  • demimax57
    , contributor
    Comments (24) | Send Message
    Why is the stock doing so poorly - the multiple must be huge at this point! It's ridiculous!
    3 Oct 2011, 05:42 PM Reply Like
  • Bubenthauser
    , contributor
    Comments (38) | Send Message


    simple, because the market is bringing (almost) everything down.
    And it's still a bit early in the run up to earnings. Wait a few days.
    3 Oct 2011, 06:30 PM Reply Like
  • jstratt
    , contributor
    Comments (2215) | Send Message
    I wouldnt bet on the $600 price. Those willing to pay $600 have been harvested. It is time to lower the price to spur sales.
    3 Oct 2011, 11:24 PM Reply Like
  • khukri
    , contributor
    Comments (4) | Send Message
    You're assuming that all the phones shipping will be priced at an average $600 sticker. If the rumors about the 4S are true and the rationale for the 4S is to compete in emerging markets, particularly China and India (where blackberry outsells Apple), then the average selling price is likely to be lower
    4 Oct 2011, 12:52 AM Reply Like
  • SA Editor Eric Jhonsa
    , contributor
    Comments (753) | Send Message
    That's definitely possible, though it should be kept in mind that Apple's iPhone ASP for the June quarter was estimated to be at $654. Thus, $600 would still represent a bit of a decline.
    4 Oct 2011, 07:32 AM Reply Like
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