at MarketWatch.com (Thu, 3:40PM)
Sources say Google (GOOG) is in late-stage talks with superstars and media outlets (TWX, NWS) to produce YouTube-only content, a first step to becoming "a next-generation cable provider that oversees dozens of free online channels with professional-grade shows." GOOG is forking over more than $100M in advances to secure the exclusive shows.
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