eMarketer forecasts U.S. mobile ad spending will grow 65% this year $1.23B, and reach $4.4B in...

|By:, SA News Editor
eMarketer forecasts U.S. mobile ad spending will grow 65% this year $1.23B, and reach $4.4B in 2015. 76.6% of 2015 spending is expected to involve search or banner/rich media advertising - that figure bodes well for Google (GOOG), given its dominant mobile search share, and leading mobile display ad position (courtesy of its AdMob subsidiary).