Concerns that Apple's (AAPL) iCard announcement will hurt Shutterfly (SFLY) are overblown given...

|About: Apple Inc. (AAPL)|By:, SA News Editor

Concerns that Apple's (AAPL) iCard announcement will hurt Shutterfly (SFLY) are overblown given SFLY's focus on higher-end events and its broader selection of design templates, Jefferies says. In fact, the iCard debut could boost awarness of online print, "benefiting all incumbents."