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Is Green Mountain Coffee Roasters (GMCR -4.4%) gaining enough market share to compensate for...

Is Green Mountain Coffee Roasters (GMCR -4.4%) gaining enough market share to compensate for lower K-cup prices? That's the question that could be answered when the company reports earning on May 8 and also has importance in evaluating the next couple of quarters. Sector watch: The company -  along with peers (KRFT, SJM, PEET, DNKN) - received a bit of a jolt when Starbucks dropped the pricing on its 12-ounce bagged coffee by a dollar to $8.99.
Comments (3)
  • losbronces
    , contributor
    Comments (618) | Send Message
     
    I'm just hoping Juan Valdez Cafe follows that price drop.
    15 Apr 2013, 03:33 PM Reply Like
  • Runningen
    , contributor
    Comments (49) | Send Message
     
    It'll head back up going into July. Seasonal Freeze period in Brazil.
    15 Apr 2013, 04:41 PM Reply Like
  • losbronces
    , contributor
    Comments (618) | Send Message
     
    Starbucks lowering the price might be a good start for the other resellers to follow. We can always hope anyway.
    
    15 Apr 2013, 07:25 PM Reply Like
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