"Facebook Home (FB) is a play for the international market," argues AllThingsD's Mike Isaac,...

"Facebook Home (FB) is a play for the international market," argues AllThingsD's Mike Isaac, making the case the UI's poorly-received U.S. launch - 3 days in, Home still has a rating of 2.3/5 stars on Google Play - is less important than its reception in emerging markets where the smartphone will be the primary means of accessing the Web for many users (and where Facebook has has plenty of mobile-only users). In these places, Home's integrated messaging services (with VoIP services perhaps in the cards) could prove crucial to competing against upstarts such as WhatsApp.

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Comments (5)
  • boxsterla
    , contributor
    Comments (32) | Send Message
    People in Asia prefer Whatsapp, Wechat, etc. platforms. Fbook is losing popularity rapidly out here.
    15 Apr 2013, 07:27 PM Reply Like
  • vtorch
    , contributor
    Comments (314) | Send Message
    Not to mention the number of people who have been fired or under fire because of stupid postings on Facebook ... I have stopped using Facebook for a couple of years, and it feels great!
    15 Apr 2013, 09:11 PM Reply Like
  • benitus
    , contributor
    Comments (3286) | Send Message
    The U.S. market is what matters to advertisers because that's where the sales and the money is, not the rest of the world, where U.S. products and services may not be widely sold. FB Home is a flop where the U.S. is concerned, as users are more sensitive to privacy issues than elsewhere.
    15 Apr 2013, 07:30 PM Reply Like
  • hahaha48
    , contributor
    Comments (1411) | Send Message
    This is really a stretch.
    Facebook is not even in China
    16 Apr 2013, 05:22 AM Reply Like
  • gwynfryn
    , contributor
    Comments (6458) | Send Message
    Strange they didn't include VoIP from the beginning?
    16 Apr 2013, 08:53 AM Reply Like
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