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Amazon's (AMZN +1.6%) new online store geared toward +50-year old shoppers will include more...

Amazon's (AMZN +1.6%) new online store geared toward +50-year old shoppers will include more than just coupons and product descriptions as the company plans to create a mini-portal for the AARP-set stuffed with content. Analysts think the company has a fighting chance to improve usage among the 65M Internet users over fifty with the site's focus on savings and lifestyle.
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