Video ads are coming to Facebook (FB), and if AdAge is right, they won't be cheap for...

|About: Facebook (FB)|By:, SA News Editor

Video ads are coming to Facebook (FB), and if AdAge is right, they won't be cheap for advertisers. Ad execs briefed on Facebook's plans claim Facebook wants to sell 4 daily video ad "slots" based on age and gender, that the ads will be capped at 15 seconds, and that no user will see more than 3 ads/day. The kicker: Facebook is setting an asking price of upwards of $1M for each slot. One exec is intrigued by their massive potential reach. "Aside from a YouTube front page or a Yahoo front page -- which certainly isn't what it used to be -- this could be the answer." (previous)