McDonald's (MCD) is getting some push-back from franchisees over the company's increased...

|About: McDonald's Corporation (MCD)|By:, SA News Editor

McDonald's (MCD) is getting some push-back from franchisees over the company's increased promotional stance. The concern of the group is that the value message has been worn out with rivals Burger King and Wendy's stepping up their discounting game. The main franchisee beef: "We need ‘new’ news – not just cheap food."