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The trend that isn't going away. A study by Harris Interactive indicates 62% of overall viewers...

The trend that isn't going away. A study by Harris Interactive indicates 62% of overall viewers who watch TV shows on their own time exercise "binge-viewing" habits, while the percentages jumps to as high as 78% for younger audiences. As followers of Reed Hastings' Facebook page already know, binge-viewing continues to help Netflix (NFLX -1.3%) boost viewer hours and strengthen the stickiness of the streaming service.
Comments (4)
  • forceOfHabit
    , contributor
    Comments (62) | Send Message
     
    What's the definition of "binge viewing"?

     

    Maybe people who watch "on their own time" tend to have access to media without commercials (like if you watch tv series on NFLX - a major plus in my book). Maybe, since watching an episode without commercials is much less time consuming, they are more inclined to watch more than a single episode at once...(not that any of this is really relevant to NFLX valuation).
    18 Apr 2013, 01:46 PM Reply Like
  • User 10755161
    , contributor
    Comment (1) | Send Message
     
    Do not understand the differential effect of binge viewing for Netflix.
    18 Apr 2013, 01:58 PM Reply Like
  • khaz
    , contributor
    Comments (69) | Send Message
     
    "stickiness" = lower turnover = $$$
    18 Apr 2013, 05:18 PM Reply Like
  • forceOfHabit
    , contributor
    Comments (62) | Send Message
     
    That seems backwards. If people want to watch all of some new release, if they can binge watch it, they can sign up for a month, watch it all, then cancel until/unless NFLX comes up with something else for them. If NFLX releases it at say 1 episode per week, they have the viewer locked up for 13 weeks or whatever in which time they will almost certainly have something else for the viewer to watch.

     

    So shouldn't serial release be better for stickiness than shotgun release?
    19 Apr 2013, 10:37 AM Reply Like
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