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8 months after Qihoo (QIHU) encroached on Baidu's (BIDU) turf by launching a search engine,...

8 months after Qihoo (QIHU) encroached on Baidu's (BIDU) turf by launching a search engine, Baidu is returning the favor by launching PC antivirus software meant to compete with Qihoo's 360 Safeguard and Anti-Virus apps, which are deployed on hundreds of millions of Chinese PCs. Just as Qihoo has attacked the authenticity of Baidu's search results, look for Baidu to exploit criticism of Qihoo's practices. A government agency recently denounced Qihoo for making uninstalls difficult and tricking users into thinking they're installing a Microsoft patch, among other things.
Comments (2)
  • PeterPatersonSenior
    , contributor
    Comments (99) | Send Message
    Very good and smart move on BIDU's part. Both from a competitive perspective, and from Analyst relationship perspective. No matter how many people relied on Qihoo's antivirus, some used it because of it, and this advantage is matched now. And from Analyst relationship - so analysts don't bring this 'issue' as a sign that BIDU is threatened any more.
    Now, let see the earnings release next week, if it is a bit above last release, the rally will follow.
    20 Apr 2013, 07:08 AM Reply Like
  • scottinno
    , contributor
    Comments (21) | Send Message
    Agreed @PeterPaterson. I can also say, from experience, that if some "anti-virus" company launched a web browser here in the U.S. I know for a fact that I would still be using Google. I mean why the heck would I switch from something that works so well to some unknown search engine? I think the hype over Qihoo taking market share was far overblown. Also, I'm betting that Qihoo has enganged in some shady business practices to get their numbers artificially inflated (i.e. search market share). There's no way that they have the reach, cash, or cash flow to compete with Baidu over the long term. Just my humble opinion.
    24 Apr 2013, 07:24 AM Reply Like
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