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RBC raises its price target on Outperform-rated McDonald's (MCD -0.6%) to $107 from $98 citing a projected improvement in margins of 130 basis points going forward. When asked about the "third straight year" of declining margins by Goldman analyst Michael Kelter, CFO Peter Bensen said on the call that there were more important considerations given the lack of growth in the industry: "Would we love higher margins? Yes, but in this environment, guest count growth and market share growth are [what is] critical." (transcript)
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