Salesforce (CRM +2.5%) integrates its offerings a little more by launching Social.com, an app...

|By:, SA News Editor

Salesforce (CRM +2.5%) integrates its offerings a little more by launching Social.com, an app for its Marketing Cloud platform for creating/managing social media ad campaigns. The product, which Salesforce claims is the first solution to integrate social media advertising and monitoring, complements the monitoring tools acquired from Radian6, and the publishing tools it acquired from Buddy Media. Salesforce, which competes with ORCL and CTCT in this space, also promises integration with its flagship CRM software. The announcement comes after Marc Benioff outlined plans to integrate Chatter with Salesforce's CRM software.