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Amazon's (AMZN) mobile ad network is sending out third-party ads via apps on smartphones and...

Amazon's (AMZN) mobile ad network is sending out third-party ads via apps on smartphones and tablets as it begins to ramp up real-world testing of the value of its treasure trove of consumer data. It's hard to latch on to a reliable estimate of what the company will earn from its advertising network - but some analysts are throwing out the $1B mark for this year as a starting point. One thing nearly all agree on: the advertising side of the business should improve margins. (Previous: AMZN - the sleeping giant of media)
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