The buzz from Madison Avenue is that upfront pricing for TV ads will show their slowest gain...
The buzz from Madison Avenue is that upfront pricing for TV ads will show their slowest gain since the economic downturn this year. Last year, broadcasters ABC (DIS), CBS (CBS), NBC (CMCSA) and Fox (NWS, NWSA) were able to realize ad rate increases of 5% to 9% - but a ratings slump and the emergence of online video alternatives is taking a bigger bite from demand in 2013.
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