Seeking Alpha

The buzz from Madison Avenue is that upfront pricing for TV ads will show their slowest gain...

The buzz from Madison Avenue is that upfront pricing for TV ads will show their slowest gain since the economic downturn this year. Last year, broadcasters ABC (DIS), CBS (CBS), NBC (CMCSA) and Fox (NWS, NWSA) were able to realize ad rate increases of 5% to 9% - but a ratings slump and the emergence of online video alternatives is taking a bigger bite from demand in 2013.
Comments (0)
Be the first to comment
DJIA (DIA) S&P 500 (SPY)
ETF Tools
Find the right ETFs for your portfolio:
Seeking Alpha's new ETF Hub
ETF Investment Guide:
Table of Contents | One Page Summary
Read about different ETF Asset Classes:
ETF Selector

Next headline on your portfolio:

|