The latest batch of forecasts for auto sales indicates the SAAR will rise 5.3% to 15.3M. Though...

|By:, SA News Editor

The latest batch of forecasts for auto sales indicates the SAAR will rise 5.3% to 15.3M. Though the pace of unit growth is considerably slower than the last three years, the sector has become less promotional as witnessed by the decent 3.1% rise in average transaction price in spite of the shift to less expensive automobiles. What to watch: A drop in vehicle inventory levels during April would be a good sign that the demand trend is still in place as the spring/summer selling season heats up and manufacturers haven't overshot with production.