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Altria (MO +0.5%) plans to enter the e-cigarette market later in 2013 as it looks to catch up...

Altria (MO +0.5%) plans to enter the e-cigarette market later in 2013 as it looks to catch up with rivals that have entered the market over the last few years. Though the e-cigarette category has seen sales increase rapidly - possibly cannibalizing traditional tobacco sales - the risk of FDA regulations weighs on assumptions for future growth. (Previous on Altria earnings: I, II)
Comments (3)
  • chuck lewis
    , contributor
    Comments (369) | Send Message
     
    Editor The Lewis Letter
    E-cig should help bottom line futures as it is a hot product. Hopefully the FDA will not kill it like the menthol threat.
    MO occupies a prominent presence in my model portfolio.
    25 Apr 2013, 11:56 AM Reply Like
  • ecigator
    , contributor
    Comments (2) | Send Message
     
    If Altria is smart they will keep the Marlboro brand name. Too many people are (apparently 50%) loyal MB smokers and it is not any sort of a stretch that most would stick with the brand they are familiar with, if they suddenly start making e-Cigs.

     

    Ecig wholesale - http://www.ecigator.net
    28 Apr 2013, 02:34 PM Reply Like
  • chuck lewis
    , contributor
    Comments (369) | Send Message
     
    Editor The Lewis Letter
    Let the king of smokes have E-cigs too. Call it the Marlboro Excel
    29 Apr 2013, 12:04 PM Reply Like
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