Facebook is steadily improving its ability to monetize the enormous volume of traffic created by...

|By:, SA News Editor

Facebook is steadily improving its ability to monetize the enormous volume of traffic created by its 800M+ users: Ad Age reports Facebook's CPM ad rates rose 60% Y/Y in 1H '11, while its cost per click rates rose 30%. eMarketer expects Facebook to generate $4.27B in revenue this year, with $3.8B of the total coming from advertising.