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Facebook is steadily improving its ability to monetize the enormous volume of traffic created by...

Facebook is steadily improving its ability to monetize the enormous volume of traffic created by its 800M+ users: Ad Age reports Facebook's CPM ad rates rose 60% Y/Y in 1H '11, while its cost per click rates rose 30%. eMarketer expects Facebook to generate $4.27B in revenue this year, with $3.8B of the total coming from advertising.
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