Green Mountain Coffee (GMCR -7.6%) is selling off again as investors abandon the risk trade, but...


Green Mountain Coffee (GMCR -7.6%) is selling off again as investors abandon the risk trade, but Canaccord's Scott Van Winkle remains quite bullish. Van Winkle is dismissive of new competition from Rogers Family, and believes single-serve brewers will eventually claim at least 40-50% of the home coffee market. (more)
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  • Bill Burtchaell
    , contributor
    Comments (413) | Send Message
     
    The upside for GMCR is HUGE, Green Mountain's market share is 80% of 8% single cup overall market penetration, can you grasp 80% of 40% market penetration? Rogers? Where's the distribution? Selection? Unknown quality, questionable brewing process. Have they violated the GMCR patents or not? Could this be settled in a long drawn out lawsuit? I pick GMCR to win this one!
    25 Oct 2011, 12:57 PM Reply Like
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