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The battle for grocery sales in Florida heats up as Wal-Mart (WMT -0.7%) steps up its growth drive in the state with a multitude of stores within a block or two of Publix stores. In the southern part of the state, Wal-Mart has cut into Publix's dominant market share (52.8% vs. 14.7%) as the retailer's smaller-store format draws appeal. What to watch: Wal-Mart's approach to pick off grocery rivals one at a time could help limit the costs of a larger rollout of Neighborhood Market stores in areas it may not win.
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