Yahoo (YHOO) takes a page from Facebook's very successful Sponsored Stories and launches Stream...

|By:, SA News Editor

Yahoo (YHOO) takes a page from Facebook's very successful Sponsored Stories and launches Stream Ads, ads that are inserted within Yahoo's recently-launched home page news feed and (like news feed articles) are personalized based on a user's activity. Yahoo is also revamping its home page billboards (the giant, costly ads that can appear near the top of the home page) to "deliver richer content interactions," and promises additional new ad formats are on the way. Given the way the company's display ad sales have been trending, some experimentation can't hurt.