Yahoo (YHOO) takes a page from Facebook's very successful Sponsored Stories and launches Stream...

Yahoo (YHOO) takes a page from Facebook's very successful Sponsored Stories and launches Stream Ads, ads that are inserted within Yahoo's recently-launched home page news feed and (like news feed articles) are personalized based on a user's activity. Yahoo is also revamping its home page billboards (the giant, costly ads that can appear near the top of the home page) to "deliver richer content interactions," and promises additional new ad formats are on the way. Given the way the company's display ad sales have been trending, some experimentation can't hurt.

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Comments (3)
  • James Sands
    , contributor
    Comments (2687) | Send Message
    Problem is the majority of users are not going to Yahoo and Facebook to click on or interact with rich media ads, nor do they need to view any ad for that matter.


    Video/streamed content is where ads will be most relevant, just like with traditional TV advertising. Hulu has an excellent model of letting users select ads and interact.


    And mobile advertising and marketing will be more valuable in my opinion as direct engagement with users with relevant targeted products can lead to rich media, etc. mobile apps or web pages.


    Value for both consumers and advertisers will be targeted and location-based driven by efficient data analytics. I wouldn't actually mind getting updates on my mobile device if it were in my interest....


    There are a lot of consumer purchases that occur relatively close to where people live. Those are the targeted opportunities that mobile will provide better than any other model.


    If the data can tell company x that they sent a discounted offer on chicken to to 2,000 consumers within a certain radius and 80% bought the chicken on sale within 3 days, that is pretty powerful.
    29 Apr 2013, 06:54 PM Reply Like
  • Ron Myers
    , contributor
    Comments (255) | Send Message
    So basically the new ads are going to be incredibly awful and pop up to be clicked on accidentally just as you were clicking on another link ala ESPN.
    29 Apr 2013, 06:56 PM Reply Like
  • deercreekvols
    , contributor
    Comments (9616) | Send Message
    The only time I click on an internet ad is by accident.
    Yahoo is reaching on this one.
    CEO Meyer has been given plenty room to change this company the way she would like.
    The question remains: Is this a good thing?
    29 Apr 2013, 07:01 PM Reply Like
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