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The FDA says it will investigate the safety of new food products marketed for children and...

The FDA says it will investigate the safety of new food products marketed for children and adolescents that have caffeine added to them. An exec with the agency says the current amount of caffeine additives is beyond anything originally envisioned. Food companies dabbling with adding caffeine to existing and new products include Mars Inc, Mondelez International (MDLZ -0.7%), and PepsiCo (PEP -0.2%).
Comments (2)
  • mcleert
    , contributor
    Comments (4) | Send Message
     
    So, take all the chocolate candy off the shelf that has caffeine. Take all the sodas with caffeine off the shelf and all these companies go bankrupt. Ridiculous---just put warning labels and consumer education notices on product. Children will still find a way to drink
    and eat what is desirable to their wants. Notice--I did not say need!
    1 May 2013, 01:41 AM Reply Like
  • Marcia Mogelonsky, Ph. D.
    , contributor
    Comments (4) | Send Message
     
    Perky Jerky was just the start! While lots of foods have natural caffeine in them, enhancing and boosting products with extra caffeine is a trend we've been following for months..

     

    Wrigley's new gum product will not have staying power. It is too expensive and it tastes bad. The only consumers who will stick with it are long distance truck drivers, pilots and others who really *need* the energy boost.

     

    As for the rest.. they will migrate to the next big thing... whatever that may be... I'm betting on sirracha-flavored gum!
    1 May 2013, 02:42 AM Reply Like
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