Seeking Alpha

Netflix (NFLX +3.1%) on Netflix (10-Q): "If we do not reverse the negative consumer sentiment...

Netflix (NFLX +3.1%) on Netflix (10-Q): "If we do not reverse the negative consumer sentiment toward our brand and if we continue to experience significant customer cancellations and a decline in subscriber additions, our results of operations including our cash flow will be adversely impacted."
Comments (9)
  • duh!
    28 Oct 2011, 11:47 AM Reply Like
  • Better hurry, sixty days left.
    28 Oct 2011, 11:51 AM Reply Like
  • I don't see negative consumer sentiment towards the NFLX brand. I see the small minority of DVD-only customers were upset with the split. 3 percent cancellations. The vast majority of streamers didn't even use the DVD mail service. The future users won't either. The NFLX brand for streaming quality KILLS AMZN, and don't mention commercial streaming like Crackle.
    28 Oct 2011, 12:00 PM Reply Like
  • They lost 800,000 subscribers to....................... ATT uverse, most likely.


    There is simply no competition to 12 megs of internet light speed.
    28 Oct 2011, 12:45 PM Reply Like
  • would be nice to know who wrote this little story
    28 Oct 2011, 12:01 PM Reply Like
  • really?!?!?!?
    28 Oct 2011, 03:25 PM Reply Like
  • Did they really need to tell us that?
    29 Oct 2011, 03:33 PM Reply Like
  • Talk about desperate to trick more people to buy a stock that is bound to fal to the next support level of $50 in a matter of weeks, if not days. Fact of the matter is, a company that can't fix a PR snafu is dangerous and worse is a company that can't predict the rate of exodus correctly is problematic. Netflix might have cause heads to roll at some companies and fortunes lost. Each quarter analyst will review their holdings and will decide if they want to keep the stock, and make changes to their positions. Fool me once, shame on you, fool me twice, shame on me mentality will come into play. How will the fund manager explain to their investors if they were to still hold onto a stock that had totally wrecked their portfolio- its like gambling. Truth of the matter is, the company should have been forthcoming with the big investors about what they plan to do and the problem they will potentially have. Even after the fall out, they should have been upfront with the real numbers of members defecting- after all, they are a tech company and have instant read on account membership.


    Don't fall for the trap this seeking alpha writer had posted. I think he's desperate in wanting you to put more money into a company that screwed up royally.
    1 Nov 2011, 10:36 PM Reply Like
  • The cost of content continue to go up. Streaming continue to eat up broadband and there's risk of increase cost or congestion. Competition will heat up in this arena so Netflix has reached a plateau in rate of growth. Netflix has lost its mojo. Warren Buffet says you have a mojo when it's hard to duplicate your business. I stead of building on its strength, it decides to use an easy way to improve profit by cutting service and increasing prices. That was what killed Blockbuster.
    1 Nov 2011, 11:42 PM Reply Like
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