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Apple (AAPL) has acquired C3 Technology, a developer of detailed 3D maps. The deal, along with...

Apple (AAPL) has acquired C3 Technology, a developer of detailed 3D maps. The deal, along with Apple's purchases of mapping startups Placebase (2009) and Poly9 (2010), is a sign Apple is looking to eventually end its use of Google Maps (GOOG) as the default mapping solution for iOS hardware, in favor of a home-grown offering.
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Comments (6)
  • TomasViewPoint
    , contributor
    Comments (4842) | Send Message
     
    Apple and Google are really going to fight it out over control of data, the consumer experience, search, payment routing, etc.

     

    I take it that the mapping is very critical to providing a customized consumer experience. Local coupons, etc.
    30 Oct 2011, 12:19 PM Reply Like
  • golfitobob
    , contributor
    Comments (2347) | Send Message
     
    About time they use some of that cash !
    30 Oct 2011, 01:51 PM Reply Like
  • moreofthesame
    , contributor
    Comments (743) | Send Message
     
    That means that Apple is no longer doing what it did best so far and that is a sign of danger in my opinion.
    30 Oct 2011, 04:26 PM Reply Like
  • mike8599
    , contributor
    Comments (594) | Send Message
     
    Bingo - why reinvent the wheel - although that is what APPL does.
    30 Oct 2011, 07:35 PM Reply Like
  • MainStreetKate
    , contributor
    Comments (59) | Send Message
     
    Someone should write a novel using main characters based on Apple and Google as protagonist & antagonist. In fact, they should write two, using entirely different storylines & complete roll reversal.

     

    I'd read them both. Hell, I'd pre-order them... And I've only pre-ordered, like, 3 things in my life (a Fire being one of them, George RR Martin's "Dance with Dragons" being the second... And I'm sure there is at least at third, but I can't figure out what it was right now.)

     

    I find it riveting. I probably just gave away my claim to fame & wealth but I just don't have time to write 2 novels right now......
    30 Oct 2011, 07:05 PM Reply Like
  • Micah
    , contributor
    Comments (483) | Send Message
     
    Convergence of virtual and physical worlds
    30 Oct 2011, 08:31 PM Reply Like
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