Facebook (FB +2.8%) rallies as the Street decides its Q1 mobile strength is more important than...

|About: Facebook (FB)|By:, SA News Editor

Facebook (FB +2.8%) rallies as the Street decides its Q1 mobile strength is more important than PC softness. Goldman (Buy), whose pre-earnings views were vindicated: "We see significant opportunity for FB to drive higher pricing on its ad units ... Our field conversations suggest the momentum around FBX, custom audiences, upcoming video ads, etc. is just getting started." Evercore and Jefferies both point out engagement (long a concern) improved. An AllThingsD chart tracks Facebook's MAU growth rates for the last 4 quarters: they're declining, but at a relatively slow pace. (previous) (transcript)