Starbucks (SBUX +0.4%) may take the edge off its branding in key markets such as New York City...

|About: Starbucks Corporation (SBUX)|By:, SA News Editor

Starbucks (SBUX +0.4%) may take the edge off its branding in key markets such as New York City and London where independent coffee shops thrive. The company has been testing a softer approach to store furnishings and layouts with an eye on an indy look for a corporate giant.