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Barnes & Noble (BKS) announces Google Play is available for Nook HD products. Though the...

Barnes & Noble (BKS) announces Google Play is available for Nook HD products. Though the move is a further capitulation by B&N from offering up a closed eco-system, it also increases the number of apps available to consumers to 750K from 10K to make the Nook more attractive. Barnes & Noble is also cozying up to Google on the browser front with Chrome set to replace the existing default browser.
Comments (7)
  • David Jackson
    , contributor
    Comments (1233) | Send Message
     
    This is a *very* smart move. I'll now consider buying a Nook, whereas the lack of apps was a decisive factor for me in not buying a Kindle.

     

    BKS seems to understand this - note what a big deal they're making about adding Google Play on the Nook website: http://bit.ly/13Rsk8o

     

    I wonder whether AMZN will be forced to open up the Kindle to Google Play as well.

     

    One final thought: Don't you think Google needs to change the name of its app store? "Google Play" suggests it's for games only.
    3 May 2013, 07:37 AM Reply Like
  • Jason Aycock
    , contributor
    Comments (109) | Send Message
     
    This also especially interesting combined with the quiet "market test" BKS has been doing in a couple of cities where they've been unloading HD Nooks for hundreds of dollars off (in Illinois and NY). Those people who were excited about stumbling across that have even more reason now ...
    3 May 2013, 08:43 AM Reply Like
  • David Jackson
    , contributor
    Comments (1233) | Send Message
     
    Jason, totally agree, particularly since this is an OS update which is backward compatible on an already-purchased Nook.

     

    BKS has to make a big push for market share to keep the NOOK ecosystem (bookstore etc) relevant. So it will get very aggressive about pricing.
    6 May 2013, 05:37 AM Reply Like
  • Alexander Paslawsky
    , contributor
    Comments (40) | Send Message
     
    Wow this is huge for NOOK and $BKS! First upside targets to watch for BKS are 19.67 and then 20.59.

     

    Is Google readying a bid for Barnes and Noble???
    3 May 2013, 08:56 AM Reply Like
  • David Jackson
    , contributor
    Comments (1233) | Send Message
     
    Alexander, it's v. unlikely that GOOG would buy BKS. It has hardware and patents covered with its MOT acquisition, and doesn't need any other assets owned by BKS.

     

    I personally think this will put pressure on AMZN's Kindle business. There are now two players releasing tablets at cost in a push to make money from services, but BKS has a fully fledged Android tablet whereas AMZN has a tablet that doesn't run most of the apps people want.

     

    Just imagine the "Which tablet should you buy?" articles before next holiday season. "The Kindle is great and cheap, but doesn't run most of the apps you want. The Nook is great and cheap and runs everything you want (including the Kindle app). The iPad is beautiful and runs everything you want, but is $200 more than a Nook or Nexus 7."
    6 May 2013, 04:37 AM Reply Like
  • techwonk
    , contributor
    Comments (285) | Send Message
     
    I don't know about "smart", more like "capitulation to continuous customer agitation and whining". But it is about time.
    3 May 2013, 02:27 PM Reply Like
  • David Trainer
    , contributor
    Comments (992) | Send Message
     
    yet another angle under which AAPL is under attack.
    16 May 2013, 05:08 PM Reply Like
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