The slow start to the movie season could get a jumpstart from the 22 big-budget films slated for...
The slow start to the movie season could get a jumpstart from the 22 big-budget films slated for the summer months - compared to the 15 +$100M budget films last summer. Though the industry could make up some ground with theater revenue down 12% Y/Y so far, the crowded schedule will also pressure studios to increase their marketing spending and could leave a few of them with +$150M losses on flops to pass on to their parent companies (SNE, VIAB, CMCSA, LGF, TWX, DWA) .
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