Nike (NKE) may be looking for a chance to rethink the sports stars it sponsors after the likes...

|About: Nike Inc. (NKE)|By:, SA News Editor

Nike (NKE) may be looking for a chance to rethink the sports stars it sponsors after the likes of Lance Armstrong, Oscar Pistorius and others, and it may have just the guy: Jason Collins, who already has a Nike deal - which soon could become a lot bigger. Coming out of the closet may take Collins from bench-warmer to the potential face of a major company, consultants say.