NBCUniversal's (CMCSA) USA Network will invest in new programs as it continues to feel the...

|By:, SA News Editor

NBCUniversal's (CMCSA) USA Network will invest in new programs as it continues to feel the ratings pressure from rivals. Execs say they will tread carefully not to disrupt revenue channels after the network toppled the $1B mark in profits for the first time in 2012, but see situation comedy and reality shows as a way to stay relevant with younger audiences.