Today - Saturday, February 6, 2016
- Under Armour (NYSE:UA) continues its strong push into technology as it bets on the fusion of biometric measurement, apparel, and connected devices.
- The company's Health Box platform, unveiled this year in Las Vegas at CES, is seen by some industry watchers as more advanced than competing fitness/health tracking products from Adidas, Fitibit, and New Balance.
- CEO Kevin Plank is clear that the company aims to keep pace with Nike and Google (recent M&A will help). He's also not forgetting about the company from Cupertino.
- Plank: “What are we gonna do if Apple decides they’re going to make a shirt, or they’re going to make a shoe, and more importantly, why don’t we beat them to it?"
- Shares of UA have outperformed the S&P 500 YTD, but are 27% below their 52-week high. On a positive note, star endorser Cam Newton will feature prominently tomorrow during the Super Bowl in front of hundreds of millions.
- SA contributors weighed in on UA in force this week: Under Armour Is 20% Off Its Highs: Should I Buy It Here?, How Much Should You Pay For Under Armour?, Under Armour's Valuation Stretched
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