24,March,2014
Tencent announced to spend 180 million US dollars to acquire a 15% diluted stake of leju.com on March 21. The deal is due to complete at the end of March.
- Tencent would authorize leju.com to set up a batch of public accounts of real estate projects on WeChat platform. Leju.com agreed to take WeChat payment as the default payment for leju.com users to conduct real estate online and offline commerce on WeChat platform. Tencent would acquire additional shares when leju.com conducts IPO in order to maintain a 15% stake after the dilution.
- Leju.com submitted a prospectus to the US SEC earlier in March. Leju.com is E-house China's (EJ: US) subsidiary of real estate O2O (online to offline) integration services platform. E-House is China's first real estate online and offline comprehensive solutions provider. Its business covers marketing agency of first-hand houses, real estate information and consulting and real estate and household Internet.