Many people have asked:
"Will this be a buy the news, sell the rumor event"?
Well... it depends if they beat estimates!
What's different about Alibaba's (BABA) Singles Day sales number is that it isn't a big secret number were waiting to have announced.
They're streaming it in real time.
Live Feed: http://bit.ly/147t7b8
As of 4:30pm Shanghai time sales are 41.8B yuan (or 6.83B USD).
The current run rate is 300M USD per hour vs 360M average
At this rate is tracking towards 9.08B - 9.55B USD Sales
Many articles recently cited estimates of ~8.5B USD as expectation, suggesting a healthy beat.
(YHOO)
-- Jack