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New Premium Line of Lunchmeat Contains No Artificial Ingredients, Preservatives or Colors and No Added Nitrites/Nitrates

CHICAGO--(BUSINESS WIRE)-- Hillshire Farm® (www.hillshirefarm.com), a brand known for making lunchtime offerings with farm-inspired craftsmanship, is taking natural goodness to a new level with the launch of its new Hillshire Farm Naturals" line of lunchmeat. The new line of premium quality lunchmeat is slow roasted and perfectly seasoned, with no artificial ingredients or preservatives, and offers the same great taste and flavor that consumers have come to expect from Hillshire Farm.

Available just in time for the back-to-school season, Hillshire Farm Naturals is available in four varieties, including Slow Roasted Turkey Breast, Hardwood Smoked Turkey Breast, Honey Roasted Ham, and Black Forest Ham. Hillshire Farm Naturals contain no artificial ingredients, preservatives, colors or added nitrites/nitrates.

Hillshire Farm Naturals follows our tradition of delivering quality lunchtime solutions we know consumers will feel good about serving their family, said Jeff Caswell, vice president and general manager, Hillshire Farm brand. With Hillshire Farm Naturals we are expanding our offerings to provide consumers with another high-quality, fresh-tasting lunchmeat option.

Hillshire Farm Naturals is packaged in a black, double-sealed, re-sealable tub that locks in freshness and great taste. The new line of lunchmeat is available in the packaged deli meats section of grocery stores nationwide and has an average suggested retail price of $4.48 per package.

For more information on Hillshire Farm Naturals, visit www.hillshirefarm.com.

About The Hillshire Farm Brand

Hillshire Farm brand has been providing quality meat products since 1934. Our products are versatile, easy to use and are available in convenient stay-fresh packaging in a variety of cuts, sizes and flavors. The Hillshire Farm portfolio of quality meats includes Hillshire Farm lunchmeats, Hillshire Farm Smoked Sausage, Hillshire Farm Link Sausage and Hillshire Farm Litl Smokies cocktail links. Visit www.hillshirefarm.com for additional information.

About The Hillshire Brands Company

The Hillshire Brands Company (NYSE:HSH) is a leader in branded, convenient foods. The company generated approximately $4 billion in annual sales in fiscal 2013, has more than 9,000 employees, and is based in Chicago. Hillshire Brands portfolio includes iconic brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Vans Natural Foods, Sara Lee frozen bakery and Chef Pierre pies as well as artisanal brands Aidells, Gallo Salame and Golden Island premium jerky. For more information on the company, please visit www.hillshirebrands.com.

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The Hillshire Brands Company
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Source: The Hillshire Brands Company

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