CBS Becomes First Major Broadcast Network To Subscribe To Rentrak's Advanced Demographics Ratings Service
PORTLAND, Ore., Jan. 16, 2014 /PRNewswire/ -- Rentrak (RENT), the leader in multi-screen measurement, today announced a TV Essentials contract with CBS (CBS) to use Rentrak's Advanced Demographics currency.
The agreement, which also includes a subscription for CBS' sister network, CBS Sports Network, is a major advancement for Rentrak, showing continued growth in industry acceptance of its Advanced Demographic currency. CBS will use Rentrak's complete TV ratings measurement insights and have full access to its automotive reporting, which includes hourly ratings delivered against more than 230 networks and automobile make/model purchase behaviors.
"As more advertisers move beyond age/sex demographics for their media buying, there's been a shift to combine viewing data with product-purchase data to create comprehensive evaluation tools," said David F. Poltrack, Chief Research Officer, CBS Corporation. "Rentrak's analytical solutions provide a single-source framework that will lead to more effective use of the television medium and, more importantly, to the documentation of that effectiveness. Working with Rentrak, our goal is to advance this transition to a new era in television advertising execution."
"We are excited to add CBS to our expanding client list of networks, agencies and stations and are confident that our Advanced Demographic currency, will make a significant impact on their revenue," said Rentrak Chief Executive Officer and Vice Chairman Bill Livek.
About CBS Corporation
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world's largest libraries of entertainment content, making its brand "the Eye" one of the most recognized in business. The Company's operations span virtually every field of media and entertainment, including cable, publishing, radio, local TV, film, outdoor advertising, and interactive and socially responsible media. CBS's businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Showtime Networks, CBS Sports Network, TVGN (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS Radio, CBS Outdoor, CBS Television Studios, CBS Global Distribution Group (CBS Studios International and CBS Television Distribution), CBS Interactive, CBS Consumer Products, CBS Home Entertainment, CBS Films and CBS EcoMedia. For more information, go to www.cbscorporation.com.
Rentrak is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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