It's Not if You Win or Lose, It's How Fast You Pay the Claim
COLUMBUS, Ga., Feb. 5, 2014 /PRNewswire/ -- Aflac (AFL) , the leading provider of voluntary insurance in the United States and one of FORTUNE's World's Most Admired Companies, is debuting its latest television ad called Fore! Days. The new commercial has the Aflac Duck taking to the links to highlight how he may not be great at everything but he sure knows what he does really well. Viewers will quickly see that when it comes to golf, the Aflac Duck's game is "for-the-birds", but he's great at paying claims fast often within only four days.
"We admit it; the Aflac Duck is a big-time duffer. He's genetically inclined to hit duck hooks, he enjoys the water more than most golfers, and he can't read putts with eyes on the sides of his head," Aflac Executive Vice President, Chief Marketing Officer Michael Zuna said. "But when a policyholder is sick or hurt and needs a claim paid fast - often in just four days - the Aflac Duck hits nothing but aces."
In Fore! Days, the Aflac Duck is lumbering through a round of golf and failing to keep a proper pace of play. As his playing partners look on in frustration, the Duck hacks his way from tee box to sand traps and into the water before finally making it to the green. Along the way the rules-challenged Duck is not shy about using his "foot wedge" to improve his lie or even when finally knocking the ball into the hole.
"You told me he was good, Dude," one player says to another. To which the other clarifies, "Yeah, He stinks at golf, but he was great at getting my claim paid fast...mine got paid in four days."
Fore! Days will debut Thursday, February 6th on the Golf Channel during coverage of the PGA's popular annual Pro Am at Pebble Beach and will run nationally, especially during coverage of PGA events. It is part of Aflac's newest campaign focusing on how the company pays benefits fast so that policyholders can focus on getting better without worrying about their finances.
To support Fore! Days, Aflac will initiate a fully integrated campaign to highlight how Aflac pays claims fast, including social activations on the Aflac Duck's Facebook page and Aflac.com. In addition, the company will launch related digital banners online that reinforce the notion that Aflac is great at paying claims fast.
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For nearly six decades, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the leading provider of voluntary insurance. In Japan, Aflac is the number one life insurance company in terms of individual policies in force. Aflac individual and group insurance products help provide protection to more than 50 million people worldwide. For seven consecutive years, Aflac has been recognized by Ethisphere magazine as one of the World's Most Ethical Companies. In 2014, FORTUNE magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the 16th consecutive year. Also, in 2013, FORTUNE magazine included Aflac on its list of Most Admired Companies for the 12th time, ranking the company number one in the life and health insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com or espanol.aflac.com.
Media contact Laura Kane, 706.596.3493 or email@example.com
Jon Sullivan, 706.763.4813 or firstname.lastname@example.org
Analyst and investor contact Robin Y. Wilkey, 706.596.3264 or 800.235.2667, FAX: 706.324.6330, or email@example.com