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BELLEVUE, Wash., Feb. 6, 2014 (GLOBE NEWSWIRE) -- mCig, Inc. (MCIG) is very excited to announce its first brand ambassador: Jordan Young also known as "DJ Swivel."

Jordan Young known professionally as DJ Swivel, is a Grammy Award winning music producer, mixer, audio engineer, and DJ. He is a prominent audio engineer best known for working with Beyoncé as her personal recording engineer. He has also worked with Rihanna, Jay-Z Kanye West Fabolous, DJ Tiesto, Ice Cube, P Diddy, Britney Spears, Mary J. Blige, Mariah Carey, Ashanti, Nelly, T.I., Jamie Foxx, Whitney Houston, and Rita Ora among many others. To see the full list please visit DJ Swivel's website here: www.djswivel.com or his Wikipedia page here: http://en.wikipedia.org/wiki/DJ_Swivel

Jordan's greatest achievement came in 2013 when he won a Grammy award for his work on Beyonce's song "Love On Top," which won for best traditional R&B performance.

Jordan has officially joined the mCig, Inc. team as a brand ambassador and consultant in charge of identifying more brands ambassadors and other potential brand awareness opportunities.

"Whether we like it or not cannabis has always been a huge influence on pop culture, and music specifically. With the new trends in legalization and decriminalization, it is no longer taboo for musicians to incorporate cannabis as part of their artistic process and brand identity. When I first heard about the mCig I was interested in its potential to transform this influential sub-culture of the music industry by providing artists with a healthier and more convenient method of consuming the plant material of their choice. I am excited to be working with mCig on educating and introducing musicians on the benefit. As someone that spends a significant amount of my time in the studio, I interact with these artists every day and know how excited they will be about this product," said Jordan Young.

"We have spent several months looking for the right brand ambassador. This process has been challenging as well-known celebrities that speak to the sensibilities of our target demographic are careful when aligning themselves with brands. We are extremely fortunate to have been able to bring Jordan on-board as both a brand ambassador and consultant. Producers like Jordan are the gate keepers and will allow us to present the mCig opportunity to even more celebrities in the music and film industry," said Paul Rosenberg, CEO of mCig, Inc.

Non-Dilutive Transaction

As part of this transaction Mr. Paul Rosenberg mCig CEO has committed to cancel an equal amount of his shares against any newly issued shares to Mr. Jordan Young.

About mCig, Inc.

mCig, Inc. is a technology company focused on two long-term secular trends sweeping the globe: (1) The decriminalization and legalization of marijuana for medicinal or recreational purposes (2) The adoption of electronic vaporizing cigarettes (commonly known as "eCigs") by the world's 1.2 Billion smokers. The company manufactures and retails the mCig the world's most affordable vaporizer priced at only $10. Designed in the USA the mCig provides a superior smoking experience by heating plant material, waxes, and oils delivering a smoother inhalation experience. The company also owns Vapolution, Inc. which manufactures and retails home-use vaporizers such as the Vapolution 2.0. Through its wholly owned subsidiary, VitaCig, Inc. the company is preparing to launch the VitaCig, a $2 nicotine-free eCig that delivers a water-vapor mixed with vitamins and natural flavors. See more at: http://www.mCig.org/, www.Vapolution.com , and www.VitaCig.org .

The company believes that a well regulated marijuana industry is emerging as more states follow the lead of Washington and Colorado in legalizing marijuana. A similar trend is developing within the eCig industry following the first acquisition of an electronic cigarette brand (Blucigs) by a traditional tobacco company Lorillard Inc. for $135 million followed by another acquisition in February 2014 by Altria Group Inc. of Green Smoke for $150 million. Wells Fargo analyst Bonnie Herzog estimates that eCig sales may rise from $1 Billion in 2013 to $10 billion over the next three years.

mCig, Inc. has positioned itself as a first mover at the intersection of these two trends and hopes to create shareholder value by making the mCig one of the leading choices for electronic consumption of plant material. - See more at: http://www.mcig.org/investors/investor-opportunity-subpage/

Safe Harbor Statement

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the Company's ability to develop, market and sell products based on its technology; the expected benefits and efficacy of the Company's products and technology; the availability of substantial additional funding for the Company to continue its operations and to conduct research and development, and future product commercialization; and the Company's business, research, product development, regulatory approval, marketing and distribution plans and strategies.

CONTACT: Paul Rosenberg
         CEO
         (425)462-4219
Source: mCig, Inc. 2014 GlobeNewswire, Inc.
Comments (1)
  • OldSpartan71
    , contributor
    Comments (15)
     
    Right or wrong, once this producer snaps a pic of one of these "artists" with an mCig 2.0 in their hands, expect profits to soar...