Thu, Nov. 10, 9:24 AM
- Unsurprisingly, shares in TubeMogul (NASDAQ:TUBE) came off a halt up 82% premarket following the news that Adobe (NASDAQ:ADBE) will buy the video ad platform for $540M -- about $14/share, an 82.5% premium to yesterday's close.
- Other ad-tech firms on the move premarket: TTD +4.6%; FUEL +2.2%. Adobe is up 0.8% premarket.
- "Whether it's episodic TV, indie films or Hollywood blockbusters, video consumption is exploding across every device and brands are following those eyeballs," said Brad Rencher, Adobe's GM of digital marketing.
Thu, Nov. 10, 8:20 AM
- The all-cash deal works out to about $14 per share for TubeMogul (NASDAQ:TUBE), and is hoped to further strengthen Adobe's (NASDAQ:ADBE) leadership in digital marketing and advertising technology. That price is an 82.5% premium to TUBE's close last night.
- The purchase is hoped to close in Adobe's FQ1, and is expected to be neutral to non-GAAP earnings in fiscal 2017.
Tue, Oct. 18, 10:06 PM
- Among a cache of Colin Powell emails released by hackers was a presentation prepared in May for the Salesforce.com (NYSE:CRM) board (on which sits Powell) titled "M&A Target Review."
- Partial presentation slides
- The 60-slide document identified 14 possible acquisition targets. Among them were Adobe Systems (NASDAQ:ADBE), whose market cap of $53.7B is above that of Salesforce, and Pegasystems (NASDAQ:PEGA), with a $2.3B valuation.
- The list also included Demandware, which Salesforce ended up buying, and LinkedIn, which the company lost in a bidding war with Microsoft.
- Others: Workday (NYSE:WDAY), ServiceNow (NYSE:NOW), NetSuite (NYSE:N), Tableau (NYSE:DATA), Veeva Systems (NYSE:VEEV), BOX, Zendesk (NYSE:ZEN), HubSpot (NYSE:HUBS).
- CEO Marc Benioff earlier this month when fending off complaints about his interest in Twitter: “We look at a lot of things and we pass on almost everything."
Tue, May 10, 2:48 PM
- Marketo (NASDAQ:MKTO) has resumed trading after a volatility halt, spiking up 15.5% on reports that it's considering strategic options, including a possible sale of the company.
- Shares had moved in early April on similar talk, possibly with acquisition interest from Microsoft or SAP.
- Later last month, Bernstein speculated that most likely acquirers were SAP, Adobe (NASDAQ:ADBE) and Microsoft (NASDAQ:MSFT).
- Now read Competition The Issue As Marketo Pivots To Enterprise » »
Tue, May 3, 2:38 PM
- Adobe Systems (ADBE -1.1%) is acquiring audience-engagement firm Livefyre -- which runs a number of site communities around the Web -- with intent to incorporate it across Adobe Marketing Cloud.
- Terms weren't disclosed. Livefyre's platform is designed to allow brands and publishers to manage user generated content (including from social platforms like Twitter and Facebook) and direct it not only to sites but to ads, apps, emails, etc.
- Livefyre will be incorporated into Adobe Experience Manager and used to make content available across the company's eight digital marketing solutions. “With this acquisition our customers will be able to unify the best social media content with branded experiences created in Adobe Creative Cloud and community-driven content in Adobe Behance and Adobe Stock," says Adobe's Aseem Chandra.
- Now read Why Adobe Is Not Suffering From Flash Meltdown »
Dec. 10, 2015, 10:23 AM
- "We believe an acquisition of GoPro (NASDAQ:GPRO) would make sense for Apple (NASDAQ:AAPL); action cameras are uniquely positioned at the intersection of Apple’s smartphone, wearables, and multimedia offerings," writes FBR's Daniel Ives in a note about potential Apple buyout targets.
- Ives: "Additionally, GoPro’s new product cycles could open the door to areas where Apple’s competitors are investing heavily (e.g., drones, VR), and Cupertino has been playing catch-up. We also see strategic value in GoPro being integrated with Apple’s strong multimedia ecosystem (e.g., iTunes, Apple TV, etc.)."
- Media/ad software giant Adobe (ADBE - $44.4B market cap), enterprise cloud storage/file-sharing leader Box (BOX - $1.6B market cap), and EV/battery maker Tesla (TSLA - $30B market cap) are also named as potential Apple targets. "Box would give Apple an avenue into enterprise storage and enable it to expand its product tentacles (hardware/storage) into the enterprise cloud frontier ... Adobe would provide a nice pipeline into the enterprise ... Adobe’s Document Cloud/Marketing Cloud applications are helping enterprises grapple with the growth of digital marketing, proliferation of mobile devices in the enterprise, and IOT."
- The GoPro remarks come with the action camera leader down 82% from its Oct. 2014 high of $98.47, and sporting a $2.4B market cap. In other news, GoPro announced today it has added Apple Watch support for its iOS app.
- Recent GoPro coverage
- Update (11:48AM ET): GoPro is now up 8.9%. Also announced today: GoPro states its drone (due in 1H16) will be known as Karma. A teaser video has been released.
- Update 2 (2:30PM ET): GoPro is now up 14%. Given a short interest of 31.2M shares (47% of the float) as of Nov. 30, short-covering is likely playing an important role.
Nov. 5, 2015, 2:39 PM
- Along with its Q3 results, comScore (SCOR +5.6%) has announced it's selling the tech assets and customer accounts for its Digital Analytix software unit to Adobe (ADBE -0.8%). Digital Analytix's enable enterprises to mine data related to user activity and demographics across multiple digital platforms.
- Adobe suggests Digital Analytix will be integrated with the existing analytics tools provided via its Marketing Cloud (ad tech) platform. Those tools include software for measuring mobile app activity, customer buying patterns, and ad ROI. Adobe's total digital marketing revenue rose 20% Y/Y in the August quarter to $402.5M; Marketing Cloud bookings are expected to see a 30% CAGR from FY15 to FY18.
- comScore, for its part, says the sale allows it to "focus on our mission to make audiences and advertising more valuable across all the screens that matter." The company is less than two months removed from striking a deal to merge with Rentrak. Shares are higher in spite of a Q3 miss and light Q4 revenue guidance ($95M-$103M vs. a $103.8M consensus).
Jun. 2, 2015, 7:07 PM
- Mixamo provides tools for creating and modifying 3D characters, as well as creating related animations. It also offers pre-built 3D characters for use by designers. Adobe (NASDAQ:ADBE) has bought the company for an undisclosed sum.
- Adobe states Mixamo's technology will be integrated with Photoshop CC to "empower designers to create, customize, manipulate, rig and animate 3D content, as well as to take advantage of tens of thousands of high quality, turnkey 3D models."
- The company adds 3D scanners and more powerful computing hardware have boosted interest in 3D content creation, and suggests the inclusion of Mixamo's tools within Photoshop will make 3D more accessible for graphic designers.
- Previously: Adobe shows off new video tools, gets good Document Cloud reviews
Dec. 11, 2014, 4:20 PM
- Along with its FQ4 beat, Adobe (NASDAQ:ADBE) announces it's buying Fotolia, a top marketplace for royalty-free photos and videos, for $800M in cash. The deal is expected to close in Q1 2015.
- Fotolia, which competes against the likes of Shutterstock (NYSE:SSTK) and Getty Images, claims to offer 34M+ photos and videos for sale. Naturally, Adobe plans to integrate Fotolia with Creative Cloud, and offer its services to the Creative Cloud base.
- The purchase follows Adobe's 2012 acquisition of digital artwork/portfolio-sharing site Behance, reportedly for ~$150M. More recently, Adobe launched a curated marketplace for Creative Cloud content (icons, vector graphics, etc.).
- ADBE +5% AH.
Sep. 22, 2014, 4:33 PM
- Aviary provides an SDK used by many mobile developers to quickly add photo-editing capabilities to their apps - a basic SDK is provided for free, while premium versions go for $120-$275/month.
- The startup also provides ad services - brands can offer custom photo filters and stickers - and has developed popular photo-editing apps of its own (100M+ downloads are claimed).
- Adobe (NASDAQ:ADBE) hasn't provided an acquisition price. The media software giant says Aviary's SDK will be used to strengthen an upcoming Creative SDK for Adobe's Creative Cloud apps. The Creative SDK will provide 3rd-party mobile developers access to a variety of image-editing APIs previously available only to Adobe engineers, presumably with the goal of creating a stronger ecosystem for Adobe's PC apps.
- Blog posts: Adobe, Aviary
Mar. 26, 2014, 10:47 AM
- SAP (SAP +0.5%) is buying Fieldglass, a top provider of cloud software for obtaining/managing contingent labor and services. The company plans to combine Fieldglass' software with Ariba's cloud procurement offerings and its SuccessFactors' cloud HR products to "deliver a platform for businesses to manage their entire workforce both temporary and permanent staff."
- Terms are undisclosed. However, Bloomberg reported shortly before SAP issued a PR that the company would be announcing a $1B+ acquisition.
- The acquisition comes as SAP strikes a reseller deal with Adobe (ADBE -0.9%) related to the latter's Marketing Cloud online ad tech platform. Marketing Cloud (sales +24% Y/Y in the Feb. quarter to $267M, was just refreshed) will be packaged with SAP's Hana in-memory database and hybris e-commerce infrastructure software to marketers.
- Given Adobe bought marketing automation software vendor Neolane last year and folded its products into Marketing Cloud, the partnership might lower the odds SAP will make a bid for Marketo (MKTO -1.3%) or another marketing automation firm, as many have expected.
Feb. 24, 2014, 12:23 PM
- Two months after agreeing to buy cloud marketing automation software vendor Responsys for $1.5B, Oracle (ORCL +0.8%) has struck a deal to buy BlueKai, developer of a popular, cloud-based, data management platform (DMP) for online, offline, and mobile marketing data.
- Business Insider reports the purchase price is around $400M. AdExchanger reports a $350M term sheet was signed a month ago, but adds the price tag may have gone up since.
- Forbes states BlueKai, which competes against Adobe's (ADBE +1.1%) AudienceManager DMP, had 2013 revenue of $64M. The deal might pressure Salesforce (CRM +1%), which has been gobbling up cloud marketing software firms itself in an attempt to build an end-to-end platform, to acquire a BlueKai rival, given the company doesn't yet offer a DMP.
- Constellation Research's Ray Wang thinks BlueKai's mobile DMP solution is the startup's "crown jewel," and fills a major hole in Oracle's product line. AdExchanger observes Oracle could struggle with conflicts of interest for BlueKai's data exchange business (separate from its DMP), whose neutral stance towards 3rd-party cloud marketing platforms has been a selling point.
- Oracle says BlueKai will be integrated with both Responsys and Eloqua's cloud marketing offerings.
Dec. 20, 2013, 9:33 AM
- Oracle (ORCL -0.1%) is acquiring cloud marketing automation software firm Responsys (MKTG) for $1.5B, or $27/share, in cash. The price represents a 38% premium to Responsys' Thursday close. The deal is expected to close in 1H14.
- Oracle has already made several online/social media marketing software acquisitions in recent years, the largest being its $871M purchase of Eloqua. Responsys' products, like Eloqua's, will be added to Oracle's Customer Experience Cloud, which offers a number of cloud-based sales/marketing software products..
- Oracle is doubtlessly looking to better compete against Salesforce (CRM +0.5%), which just spent $2.5B to buy marketing automation software vendor ExactTarget. The deal fueled hopes Responsys or Marketo (MKTO) would be acquired as well. Marketo and Constant Contact (CTCT +4.2%) are trading higher in response to the deal.
- Adobe (ADBE) is also moving aggressively in this space; it recently bought French marketing automation vendor Neolane for $600M. Oracle, Salesforce, and Adobe, along with SAP and IBM, are each trying to profit from an ongoing shift in ad spend towards digital channels (inc. social media), and a shift in IT spend towards CMOs.
Jul. 31, 2013, 5:26 PM
- Adobe (ADBE) has acquired Satellite, developer of a service that manages and improves the performance of analytics/media-tracking tags that are found on web sites, and used to interact with 3rd-party ad/analytics services.
- The purchase follows Adobe's June acquisition ad campaign management software firm Neolane, and should bolster its Marketing Cloud ad tech suite.
- Google launched a similar service, called Tag Manager, last fall.
Jun. 27, 2013, 4:50 PM
Adobe (ADBE) responds to Salesforce's (CRM) deal to buy ExactTarget in a big way, agreeing to purchase French ExactTarget rival Neolane for $600M in cash. Neolane, whose acquisition comes a year after Adobe paid $400M to buy online ad buying platform Efficient Frontier, develops software that lets businesses integrate offline and offline data to created automated ad campaigns; the company claims 400 customers. On top of ExactTarget, Neolane competes with Marketo (MKTO), Responsys (MKTG), and Oracle-acquired Eloqua. The company will be added to Adobe's Marketing Cloud unit, which posted 18% revenue growth and 25% bookings growth last quarter.| Jun. 27, 2013, 4:50 PM | 3 Comments
May 28, 2013, 1:43 PM
Adobe (ADBE +1%) has acquired Ideacodes, a consulting firm focused on design/UI work for "smart applications, digital products and networked communities. The Ideacodes team will be added to Adobe's Creative Cloud unit, which the media/publishing software leader is now completely betting its future on.| May 28, 2013, 1:43 PM