Yesterday, 7:58 AM
Wed, Aug. 19, 4:18 AM
- Following the corruption scandal at FIFA, corporate sponsors pondered whether to back away from the powerful marketing outlet, but it now looks like they are getting more involved.
- Soccer's governing body is now scheduled to meet several of its commercial partners on Thursday, after Coca-Cola (NYSE:KO) and Visa (NYSE:V) urged the creation of an independent group to oversee reforms.
- FIFA collected $1.6B in sponsorship money in the four years leading up to the 2014 World Cup, nearly half of which came from its six top "partners" (Coke, Visa, McDonald's (NYSE:MCD), Adidas (OTCQX:ADDYY), Emirates and Hyundai (OTC:HYMLF)).
Wed, Aug. 5, 2:12 PM
- Nike (NKE +0.7%) has locked up the top two selections in the 2015 NBA draft to endorsement deals.
- The company says more player signings in addition to Karl-Anthony Towns and D'Angelo Russell will be announced in the coming weeks.
- Rivals in the basketball shoe sector continue to use different strategies with Under Armour (UA +1.4%) aiming high with a few contracts (Stephen Curry, Brandon Jennings) and Adidas (OTCQX:ADDYY, OTCPK:ADDDF) going with a scattered approach of mid-tier players, understated stars (Tim Duncan), and a few high-profile signings (Dwight Howard, John Wall). Nike is a volume player that strikes early and often.
- The pot at the end of the rainbow is scoring deals with mega-stars before they go global. Nike sold more than $325M worth of Lebron James shoes last year, while estimates for UA's Curry One have been pushed up to over $100M.
Tue, Aug. 4, 2:15 PM
- Adidas (OTCQX:ADDYY, OTCPK:ADDDF) and Dick's Sporting Goods have both introduced new activewear lines aimed at young women.
- The Adigirl Collection from Adidas was unveiled last week, while Dick's is gearing up for the launch of Chelsea Collective later this year.
- Lululemon (LULU +0.9%) is already well-established in the market for technical athletic wear for girls through its 60-store Ivivva chain.
- Ivivva delivered a 29% comp in Q1.
- Previously: Dick's Sporting Goods launches athleisure concept (July 20)
Mon, Jul. 6, 7:47 PM
- Nike (NYSE:NKE) has snatched a win from Adidas (OTCQX:ADDYY, OTCPK:ADDDF) with a deal to outfit University of Michigan athletics beginning next year.
- The terms that Nike and Michigan have agreed to have the company outfitting teams through 2027, with an option to extend until 2031.
- The deal means that the Wolverines, longtime partners with Nike, are returning to the fold after giving the contract to Adidas in 2008.
- Michigan was one of the key sports deals for Adidas, which put a good face on the move: "we can probably sign four or five really wonderful schools as we go forward,” says North America President Mark King, noting that it will free up at least $5M/year in the marketing budget.
Thu, Jun. 25, 7:23 AM
- Skechers (NYSE:SKX) is an attractive target for Nike (NYSE:NKE) or Adidas (OTCQX:ADDYY, OTCPK:ADDDF), according to the The Business of Fashion.
- An acquisition would give either a company a stronger position in the growing fashionable walking shoe market.
- Skechers trades at stretched-out valuation after doubling in share price this year.
- SKX +101.9% YTD.
Wed, Jun. 24, 11:43 AM
- Adidas (OTCQX:ADDYY, OTCPK:ADDDF) gave a presentation to investors today in Germany.
- The company said it expects to grow its football business (soccer) by a mid-single-digit rate over the next five years, boosted by new footwear product introductions.
- Revenue in the running business is expected to double on a currency-neutral basis by 2020.
- Management outlined other measures on the cost side to help boost net income by 15% a year on average over the next five years.
- Adidas Growth Plan
Wed, Jun. 10, 4:49 PM
- The eight-year merchandising and marketing partnership will make Nike (NYSE:NKE) the official on-court apparel provider beginning with the 2017-18 NBA season.
- Alongside this deal is an expanded presence with the WNBA, and a new partnership with the NBA D-League.
- Source: Press Release
- NKE +1%, UA -0.1% after hours. Adidas (OTCQX:ADDYY) no trades.
Wed, Jun. 3, 2:32 AM
- FIFA president Sepp Blatter's decision to resign amid corruption allegations at soccer's governing body is a relief for corporate sponsors who have called for more transparency at the organization.
- "FIFA needs profound restructuring," Blatter declared. "Although the members of FIFA gave me a new mandate, this mandate does not seem to be supported by everyone in the world."
- Sponsors Coca-Cola (NYSE:KO), Visa (NYSE:V), Adidas (OTCQX:ADDYY), Hyundai (OTC:HYMLF) and Anheuser-Busch InBev (NYSE:BUD) called the resignation a positive step, but some sponsors said they expected FIFA to do more to clean up its act.
- Previously: Sponsors face pressure after FIFA scandal (May. 29 2015)
Mon, Jun. 1, 2:15 PM
- Callaway Golf (ELY -0.2%) could feel some extra pricing pressure this year with equipment maker TaylorMade (OTCQX:ADDYY) reported to be increasing promotional activity once again.
- TaylorMade appears to be hitting the promotions button earlier in the golf season than in years past.
- Though there's been a lot of theories on why golf demand has dropped (the fall of Tiger Woods, savings rate below 1%, millennial indifference), management at Callaway has drawn praise for navigating the trend.
- ELY +22.1% YTD.
Fri, May 29, 3:51 AM
- The corruption scandal engulfing FIFA is having corporate sponsors ponder whether to back away from the powerful marketing outlet, although severing ties will not likely be easy.
- Visa (NYSE:V) said it wants sweeping changes at FIFA and could otherwise end its agreement, which runs until 2022. Other top sponsors such as Adidas (OTCQX:ADDYY), McDonald's (NYSE:MCD) and Coca-Cola (NYSE:KO) also expressed deep concerns.
- FIFA collected $1.6B in sponsorship money in the four years leading up to the 2014 World Cup, nearly half of which came from its six top "partners" (the four mentioned above, Emirates and Hyundai (OTC:HYMLF)).
- Meanwhile, Sepp Blatter is expected to secure re-election as FIFA President today, despite the many calls for him to step down.
Wed, May 27, 9:43 AM
- Adidas (OTCQX:ADDYY, OTCPK:ADDDF) appears to be sticking to a measured response to the company's recent struggles.
- Financial Times notes the German sports apparel seller is speeding up its ability to put new products in stores and refining its marketing message - instead of making drastic moves like selling Reebok or axing CEO Herbert Hainer.
- Adidas was dealt a new wildcard this morning with it a major World Cup sponsor after FIFA officials were arrested in a major corruption scandal. Soccer is a sport where Adidas maintains a healthy advantage over upstart Under Armour.
Tue, May 19, 1:51 PM
- Skechers (SKX +4.5%) passed Adidas (OTCQX:ADDYY, OTCPK:ADDDF) to become the 2nd largest athletic U.S. footwear seller, notes the WSJ.
- The company's 5% market share topped the 4.6% from Adidas as well as the held by 4% share held by Asics (OTC:ASCCF, OTCPK:ASCCY) and New Balance.
- Nike (NKE +0.1%) holds a commanding market share position of 62%.
- Shares of Skechers are up 92% YTD, while Nike is +9.1% to outpace the S&P 500.
Wed, May 13, 1:50 PM
- Adidas (OTCQX:ADDYY, OTCPK:ADDDF) is considering a fast-fashion approach to managing inventory, according to the Business of Fashion
- The fast-fashion model, initiated first on a broad scale by Zara, involves quick turnaround of new styles to adapt to shifting consumer tastes and market conditions.
- The rise of athleisure has seen Adidas pressured by new rivals such as Gap and H&M that can sometimes enter categories faster than it can.
- Adidas will use teen label NEO to test the new fast-fashion initiative.
Tue, May 12, 10:51 AM
- NPD data indicates strong demand was seen across the athletic and activewear categories in Q1.
- Athletic footwear growth :Men's +6%, Women +7%, Children +8%.
- Athletic footwear market share: Nike 62%, Skechers 5%, Adidas 5%, Asics 4%.
- Activewear growth: Men +6%, Women +9%, Children +15%.
- Activewear market share: Nike 13%, Under Armour 6%, Adidas 3%, Hanes 3%.
- Related stocks: NKE, SKX, OTCQX:ADDYY, UA, HBI, FINL, FL.
Tue, May 12, 6:47 AM
- Adidas (OTCQX:ADDYY, OTCPK:ADDDF) CEO Herbert Heiner says the hiring of Perella Weinberg Partners is designed to help protect against potential moves by activist investors.
- The advisory firm will update the German company on the intentions of Adidas stakeholders.
- Hedge funds are reportedly interested in taking a stake in the company with an intention of rattling the cage.
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