Tue, Nov. 17, 9:32 AM
Mon, Nov. 2, 9:43 AM
- NPD Group reports classics footwear sales rose 40% Y/Y in September. The astonishing jump was led by retro running and basketballs shoes.
- Nike (NYSE:NKE) and Adidas (OTCQX:ADDYY) are leaders in the category, while New Balance (private) and Asics (OTC:ASCCF, OTCPK:ASCCY) are also thinking retro. Foot Locker (NYSE:FL) and Finish Line (NASDAQ:FINL) benefit on the margin front from a higher mix of classics.
Wed, Oct. 21, 8:06 PM
- Quashing expectations of a lucrative bidding war, the University of Texas reportedly has struck a new 15-year deal with Nike (NYSE:NKE) for equipment, licensing and apparel, in a pact that is still expected to be the richest in all of college athletics, according to sources.
- The contract is expected to approach $200M. The university can't confirm it until it's approved by its board of regents.
- Texas had been a Nike school since 2000, and with the previous deal's expiration, it was expected to pursue competing bids from Under Armour (UA -0.8%) and Adidas (OTCQX:ADDYY +1.6%). A change of athletic directors, to former Longhorn player Mike Perrin, may have altered that plan.
- Due to a clause in the previous contract, Nike had a right to match any competing offer, in any case.
- Previously: Bidding war expected for Longhorns apparel contract (Sep. 30 2015)
Fri, Oct. 9, 5:13 PM
- Under Armour (UA +1.2%) has bumped Adidas (OTCQX:ADDYY +1.2%), and locked down the University of Wisconsin's athletics apparel/footwear deal for $96M over 10 years, one of its most lucrative deals in college athletics.
- It takes effect next July 1, covering all 23 varsity athletics teams, and includes guaranteed licensed sales royalties of $4.5M.
- Deals have been on the upswing as schools including Michigan and Florida have recently gotten significantly bigger deals and extensions.
- UA is still considered a hot competitor for what may be the granddaddy of such contracts, the University of Texas deal, which could hit $15M/year. After a longtime partnership with Nike, Nike's exclusive negotiating window with the university came to a close last week.
Wed, Sep. 30, 8:12 AM
- Nike (NYSE:NKE) won't sign a new apparel contract with the University of Texas during its exclusive negotiating window, according to Bloomberg.
- The window expires tomorrow after which major Nike rivals such as Under Armour (NYSE:UA) and Adidas (OTCQX:ADDYY) can step in with their own bids for the UT apparel rights.
- University of Texas sports teams generate a huge amount of interest, although the Longhorns have lost a little bit of leverage by dropping three of their first four football games this season. Still, the new deal is expected to struck at +$15M per year.
Fri, Sep. 25, 10:00 AM
- A number of shoe stocks are getting a free ride on Nike's back this morning.
- Adidas (OTCQX:ADDYY) +2.8%, Under Armour (NYSE:UA) +2.4%, Deckers Outdoor (NYSE:DECK) +1.6%, and Skechers (NYSE:SKX) +2.4% are notable gainers.
- An important read-through from the Nike report is that the sports industry in China may be in solid shape with the government providing some backing. Sports participation rates have been on the rise for the middle class in the region.
- Previously: Nike +9% after powerhouse performance in China (Sep. 25 2015)
Wed, Sep. 16, 7:52 PM
- Top fashion designers didn't skip working in athleisure to new collections being showcased this week at New York Fashion Week. This year more than ever high-end fashion houses included yoga pants and workout attire.
- Even heavy hitters such as Lacoste Creative Director Felipe Oliveira Baptista concede athleisure is more than a trend. "I think it’s part of our lives right now," said the fashion designer.
- Retail analysts think the showcasing of athleisure-inspired lines at NYFW is a positive development for entrenched sellers such as Lululemon (NASDAQ:LULU), Nike (NYSE:NKE), Adidas (OTCQX:ADDYY), and Under Armour (NYSE:UA). They note strong pricing trends appear set to continue and brand loyalty with millennials is strong even with indie upstarts popping up.
Tue, Sep. 15, 2:24 PM
- Adidas (OTCQX:ADDYY) lands a deal to become the official on-ice equipment sponsor of the NHL starting with the 2017-2018 season.
- The seven-year deal gives the German sporting goods company rights to display its logo on headgear, uniforms, and related licensed apparel.
- Adidas was boxed out of a new NBA sponsorship deal earlier this year.
Thu, Sep. 10, 2:56 PM
- Though the National Football League has been battered around a bit in the headlines over the last year with player and team scandals, the league is still an advertising and sponsorship juggernaut.
- Sponsorship deals are estimated to be up 15% this year and new media deals with Twitter, YouTube, and Yahoo are also on the lucrative side.
- Consumer-facing NFL mainstays Verizon, PepsiCo (NYSE:PEP), Anheuser-Busch InBev (NYSE:BUD), and Microsoft are in again for prime exposure, while Under Armour (NYSE:UA), Danone (OTCQX:DANOY), and Adidas (OTCQX:ADDYY, OTCPK:ADDDF) will have a larger presence this season. Hyundai (OTC:HYMLF) replaces GM as the main automotive sponsor of the league as it tries to revitalize the brand in the U.S.
- The Pittsburgh Steelers play the New England Patriots tonight in the league's first regular season game.
Tue, Sep. 8, 8:17 AM
- Adidas (OTCQX:ADDYY, OTCPK:ADDDF) extends its partnership with Bucknell to cover all 27 athletic teams of the Patriot League school.
- The German company is already very active in college sports with Indiana, Kansas, Michigan, and UCLA some of the high-profile schools it provides uniforms, apparel, and footwear.
Thu, Aug. 27, 7:58 AM
Wed, Aug. 19, 4:18 AM
- Following the corruption scandal at FIFA, corporate sponsors pondered whether to back away from the powerful marketing outlet, but it now looks like they are getting more involved.
- Soccer's governing body is now scheduled to meet several of its commercial partners on Thursday, after Coca-Cola (NYSE:KO) and Visa (NYSE:V) urged the creation of an independent group to oversee reforms.
- FIFA collected $1.6B in sponsorship money in the four years leading up to the 2014 World Cup, nearly half of which came from its six top "partners" (Coke, Visa, McDonald's (NYSE:MCD), Adidas (OTCQX:ADDYY), Emirates and Hyundai (OTC:HYMLF)).
Wed, Aug. 5, 2:12 PM
- Nike (NKE +0.7%) has locked up the top two selections in the 2015 NBA draft to endorsement deals.
- The company says more player signings in addition to Karl-Anthony Towns and D'Angelo Russell will be announced in the coming weeks.
- Rivals in the basketball shoe sector continue to use different strategies with Under Armour (UA +1.4%) aiming high with a few contracts (Stephen Curry, Brandon Jennings) and Adidas (OTCQX:ADDYY, OTCPK:ADDDF) going with a scattered approach of mid-tier players, understated stars (Tim Duncan), and a few high-profile signings (Dwight Howard, John Wall). Nike is a volume player that strikes early and often.
- The pot at the end of the rainbow is scoring deals with mega-stars before they go global. Nike sold more than $325M worth of Lebron James shoes last year, while estimates for UA's Curry One have been pushed up to over $100M.
Tue, Aug. 4, 2:15 PM
- Adidas (OTCQX:ADDYY, OTCPK:ADDDF) and Dick's Sporting Goods have both introduced new activewear lines aimed at young women.
- The Adigirl Collection from Adidas was unveiled last week, while Dick's is gearing up for the launch of Chelsea Collective later this year.
- Lululemon (LULU +0.9%) is already well-established in the market for technical athletic wear for girls through its 60-store Ivivva chain.
- Ivivva delivered a 29% comp in Q1.
- Previously: Dick's Sporting Goods launches athleisure concept (July 20)
Mon, Jul. 6, 7:47 PM
- Nike (NYSE:NKE) has snatched a win from Adidas (OTCQX:ADDYY, OTCPK:ADDDF) with a deal to outfit University of Michigan athletics beginning next year.
- The terms that Nike and Michigan have agreed to have the company outfitting teams through 2027, with an option to extend until 2031.
- The deal means that the Wolverines, longtime partners with Nike, are returning to the fold after giving the contract to Adidas in 2008.
- Michigan was one of the key sports deals for Adidas, which put a good face on the move: "we can probably sign four or five really wonderful schools as we go forward,” says North America President Mark King, noting that it will free up at least $5M/year in the marketing budget.
Thu, Jun. 25, 7:23 AM
- Skechers (NYSE:SKX) is an attractive target for Nike (NYSE:NKE) or Adidas (OTCQX:ADDYY, OTCPK:ADDDF), according to the The Business of Fashion.
- An acquisition would give either a company a stronger position in the growing fashionable walking shoe market.
- Skechers trades at stretched-out valuation after doubling in share price this year.
- SKX +101.9% YTD.
The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group employs more than... More
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