Storming Into TV Services Market Expected To Yield Limited Gross Margin Growth For Cellcom
Lior Ronen • Mon, Jun. 23
- Cellcom offers four out of the five services that its competitors offer.
- TV services are the missing part that will enable Cellcom to offer a full package to its customers.
- Penetrating TV services market is expected to yield small gross margin growth in the long term that has no impact on earnings.
- Cellcom should use the TV services to increase revenues in its core business through bundle packages in order to increase earnings.