Costco Can Expand Its Way, Internationally, To Better Sales Growth
- Costco's current unimpressive sales growth is coupled with its slow store expansion.
- More aggressive expanding into certain European markets offers a way for better, continued sales growth.
- Online sales will remain something only complementary to Costco's physical warehouse business.
- Consistent with its membership business model for more affluent consumers, pursuing high-productive markets should be the priority for Costco when opening new stores.