- CRM has achieved excellent top-line growth over the past several years. However, higher marketing has led to the company reporting losses that have frustrated investors.
- The CRM market continues to grow, and higher marketing expenses may put a dent on the bottom line now, but it will eventually be profitable in the long term.
- The new strategy may turn out to be lucrative by catering to the relevant industries with more detail and precision.
- Investors should watch for when the company establishes a hold level for its market share that it desires and reduces its marketing expense in the future.