ELOQ is defunct.
  • Dec. 21, 2012, 9:42 AM
    Eloqua (ELOQ -0.4%) has only a 10% chance of receiving a bid that tops Oracle's (ORCL) $23.50/share offer, says Pac Crest. Shares closed at $23.66 yesterday, but are down to $23.51 in early trading. The firm thinks Eloqua rival Responsys (MKTG), customer reviews/engagement platform Bazzarvoice (BV), and video hosting/distribution platform Brightcove (BCOV) could also be M&A targets. (Salesforce)
    | Dec. 21, 2012, 9:42 AM
  • Dec. 20, 2012, 6:33 PM

    Salesforce (CRM) might respond to Oracle-Eloqua by making a cloud marketing purchase of its own, thinks BMO's Karl Keirstead. He views the deal as a "modest net negative" for Salesforce, believing it will make it a little tougher to eat away at Oracle's (ORCL) traditional Siebel CRM software base. Startups Marketo and HubSpot are named as potential Salesforce targets - both compete with Eloqua, and would complement Salesforce's Marketing Cloud offerings. (previous)

    | Dec. 20, 2012, 6:33 PM | 1 Comment
  • Dec. 20, 2012, 10:13 AM

    ExactTarget (ET +4.5%) is rallying on news of Oracle's (ORCL +0.3%) deal to acquire cloud marketing rival Eloqua (ELOQ +31.1%). Oracle's purchase comes a few months after it snapped up social media marketing plays Vitrue, Collective Intellect, and Involver. The purchase could allow Oracle to offer a more comprehensive marketing solution (for now, anyway) than Salesforce.com (CRM), which (relying on Buddy Media) recently launched its social media-focused Marketing Cloud suite. GigaOm notes Eloqua has 1,200 customers for Oracle to cross-sell to.

    | Dec. 20, 2012, 10:13 AM
  • Dec. 20, 2012, 8:07 AM

    Oracle (ORCL) purchases cloud marketing software provider Eloqua (ELOQ) for $23.50/share, about $871M. Eloqua shares are halted premarket. They closed last night at $17.92. (PR)

    | Dec. 20, 2012, 8:07 AM
  • Oct. 17, 2012, 1:39 PM

    Microsoft (MSFT) has acquired MarketingPilot, a developer of marketing automation software, for an undisclosed sum. Microsoft plans to integrate MarketingPilot's products, currently aimed at marketing and ad agencies, with its Dynamics CRM software line. Eloqua (ELOQ) and ExactTarget (ET) are two providers of cloud-based marketing automation software. (StorSimple acquisition)

    | Oct. 17, 2012, 1:39 PM | 1 Comment