- A successful brand must be unique, and it must offer a differentiated product or service to be great.
- It’s quite clear that the way that a REIT produces powerful sources of repeatable income is in the form of dividends.
- Durability implies that a company can take a financial punch and come back swinging. In order to do that a company must enjoy a predictable earnings stream.
- It’s important for me to own REITs just like Trump would own towers.