Harte Hanks: Repositioning For Significant Upside
- The company recently shed its legacy printing businesses, mostly Pennysavers, while investing heavily in new digital areas of marketing and big data analytics.
- The new CEO has implemented a five-year plan bent on re-positioning the company with stronger growth. We expect him to start an M&A campaign that will significantly growth the company.
- The firm's Trillium software is a strong, complementary asset stream that is likely to boost operating margins.