Aug. 23, 2013, 9:49 AM
- Augme Technologies (AUGT.OB) changes its name to Hipcricket and will trade under the new symbol HIPP beginning tomorrow.
- Augme acquired mobile marketing firm Hipcricket for $62.8M in 2011. Last quarter, Hipcricket's co-founder, Ivan Braiker, became CEO of Augme.
- Braiker: "We strongly believe the Hipcricket name provides us with broader marketplace appeal, recognition and scalability."
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