- Kellogg has a number of iconic brands. Pop-Tarts is a great example and has an impressive 80%+ share in the toaster pastries market thanks to strong advertising and innovation efforts.
- The firm's acquisition of Pringles continues to perform better than expected. Pringles' potato chip business gives Kellogg a solid growth engine in emerging markets.
- Evaluating the difference between price and value is key to any investment decision. Let's take a look at this relationship as it relates to Kellogg.