• Apr. 12, 2016, 4:18 PM
    • News company E.W. Scripps (SSP +1.5%) has acquired youth-focused satire publisher Cracked from Demand Media (DMD +0.8%).
    • Scripps is paying $39M in cash. It notes Cracked has a strong youth following, particularly affluent millennial males, and that 50% of its audience goes straight to the site and spends an average of eight minutes on text and video.
    • Cracked turned a profit in 2015 on revenue of about $11M. For its part, Demand Media (which acquired Cracked in 2007) says the sale will let it further enhance product quality with a more focused portfolio.
    • Now read 4 Radio And Television Stocks To Buy Now »
    Apr. 12, 2016, 4:18 PM
  • Jun. 24, 2013, 4:23 PM

    Demand Media (DMD) has acquired Society6, an e-commerce marketplace for artwork and related merchandise (prints, home decor, etc.), for $94M ($75M in cash + $19M in stock). Society6, which had 2012 revenue of $15M, represents the latest attempt by Demand to diversify from its content-farming roots. In March, the company bought fee-based arts & crafts site CreativeBug, and in January, it bought domain name registrar Name.com. The deal will consumer much of Demand's cash balance, since the company only had $109.4M in cash as of March 30.

    Jun. 24, 2013, 4:23 PM
  • Mar. 19, 2013, 11:45 AM

    Often derided as an SEO-driven content farm, Demand Media (DMD +0.6%) is expanding into paid content by acquiring CreativeBug, a site that provides arts & crafts how-to lessons for an up-front or monthly fee. Demand claims CreativeBug will complement crafts-related content on its eHow site. AllThingsD's Peter Kafka thinks the deal's price tag is likely in the "low double-digit millions."

    Mar. 19, 2013, 11:45 AM
  • Jan. 7, 2013, 11:46 AM

    A couple of Internet acquisitions: 1) InterActiveCorp (IACI -2.8%) has acquired Tutor.com, a site that connects students with 2,500 online tutors for immediate sessions. 2) Demand Media (DMD -1.4%) has bought Name.com, a domain name registrar responsible for 1.5M registrations since '03. Demand is already the world's #2 registrar (behind VeriSign) via its eNom subsidiary, which works with resellers and partners (Name.com sells directly). Terms for both deals are undisclosed.

    Jan. 7, 2013, 11:46 AM
  • Apr. 29, 2012, 4:53 AM

    Demand Media (DMD) was in advanced talks to sell itself to P-E firm Thomas H. Lee Partners for up to $1.2B, almost twice its market cap of $605M, All Things D reports. However, Demand ended the negotiations due to complications over Lee's ability to finance the deal and worries about retaining execs once it had been closed.

    Apr. 29, 2012, 4:53 AM | 1 Comment